Aspect

Virtual Leadership Meeting

Live broadcast | Production | Creative | App Development

The Question

In the face of huge business uncertainty, employees look to their leaders for direction.

But what do you do when you can’t “lead” in the normal way?

Project Overview

Our client’s annual global leadership workshop is a vital engagement for their Senior Leadership Team which, for the first time ever, had to be conducted virtually in 2020.

The focus was centred around Leaders feeling empowered, supported and clear on company direction.  Engagement and interactivity with the meeting content were key objectives for this virtual workshop.

A simple zoom call would not be sufficient.

Instead, our challenge was to deliver an all-encompassing solution that allowed for content sharing, crowd sourced content, attendee interactivity, networking and live two-way broadcast to their Leadership Team.

Aspect identified and integrated three technology platforms to provide a heightened user experience. Attendees were able to engage with their counterparts across the globe through direct messaging, topic forums, on a private event activity feed and by submitting questions.

Once the virtual meeting element was live, the Leadership Team were able to watch, be seen, and ask questions throughout a 2-hour period.

Our presenters were located in Chicago, Zurich and Melbourne, set up in pop-up film studios. We were able to seamlessly transition between studio locations, attendees and presenters creating an interactive and communal programme.

Once the live programme finished, on demand services were made available to watch back presentations and continue the conversation.

The Outcome

A completely open townhall approach was created which allowed for open two-way dialogue. This approach was found to be so effective the same approach will be adopted at their Capital Markets Day later in the year.

Testimonial

“It has always been a great pleasure working with you – both professionally and personally. I think you do your job very, very well.”

President, HR

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