Customer event for global client

Our Work

Expectations for the event were sky-high given the profile of the audience and the importance of engaging them in a meaningful dialogue about their digital future. As a focal point for the meeting, we designed a plenary space dominated by a large floating LED screen, which was surrounded by a set designed and constructed to bring the new brand to life in the room. The screen served as a canvas for beautifully animated graphics and high-resolution video content produced specifically for the unique screen ratio, providing the perfect platform for our client to present their new company strategy and demonstrate how they were supporting their customers to navigate change.

With delegates having travelled from all over the world, our client wanted to offer them a taste of the rich culture of Rome while networking with their peers. We organised a team-based “escape game” that required each group to visit key sites and solve problems on route. On the evening of the first day, we hosted an elegant barbecue around the hotel pool, taking advantage of the warm summer evening to facilitate further relaxed networking. On the second evening we held a more formal dinner at the spectacular Palacio Brancaccio in the centre of Rome. Guests sipped cocktails around the fountain in its secret walled gardens before dining in the Palacio’s dramatic, high-ceilinged mirrored salon.

Working with the new and still evolving brand we created a space that felt truly owned by the business, including an interactive voting wall designed to capture a snapshot of the attendees’ views on Trust and Digital Transformation. In line with the organisation’s sustainability objectives, a new tree was planted for each vote cast (300 in total).

The outcome

The event was considered a huge success, extremely valuable and a very worthwhile few days, with overwhelmingly positive feedback received from guests, sponsors and the client themselves. The positive energy in the room was mentioned by many people on several occasions, and the new CEO left no doubt in anybody’s mind that she will successfully lead the business and its customers through the ever-changing digital transformation landscape.