Virtual Customer Event – Aspect Communications

The Context

At a time where annual events are anything but the usual experience, our banking client needed to transform an important live event into a compelling virtual experience for their key customers.

Due to the COVID-19 pandemic our client was forced to exchange conversation and cocktails at a 5* property in London for a virtual event that still allowed them to promote new products, share knowledge and profile key speakers with their clients. The US elections also meant that content couldn’t be finalised until a week before.

Our Work

We designed a fully virtual event with link-ups to North America and APAC. Key elements included a fully interactive, virtual venue with product demos, 20+ sessions with Q&A, breakouts and networking.

By providing rigorous testing and filming of 40+ speakers across 4 days, a green screen studio and vMix live event delivery we were able to deliver an event that not only had wider reach but also greater impact than in previous years.

The Outcome

1740 attendees
20 countries represented
42% clients attended both days
Format to be repeated twice in 2021, and replicated in APAC

Testimonial

“As always it was good to partner with Aspect, especially at a time when the virtual event space was a first. A very big thank you to Loren who held everything together for us and it was a pleasure to have her running the show.”

Head of Events and Sponsorship, EMEA

Our Work

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