Commercial Kick-Off

The Objective

Our client wanted to bring together its top 160 commercial team members from across the globe, and 250 remote attendees, for a four-day commercial kick-off meeting. The organisation’s imminent merger meant the timing of the event was pivotal to the commercial team.

This annual meeting had been held virtually for the previous two years so it was crucial to ensure this year’s hybrid event provided a memorable and valuable experience for both the physical and virtual audiences.

Our biggest priority was to inject energy into the production of the show to ensure that both the live and virtual audiences felt engaged with the content and fully included in the kick-off.

Most of our client’s presenters were attending the event in person so our focus was on making the virtual experience and user journey second to none.

We linked all the live hosts’ presentations and speeches to a live stream throughout the show, and all sessions were recorded and played out again later in the day as ‘simu-live’ for the remote EU and US delegates.

Our vast experience and solid expertise in hybrid meetings allowed us to deliver a seamless event for both audiences with excellent feedback from delegates and members of the client team alike. Attendees left feeling buoyant about the future of the business and the part they could play in its success.