3D Virtual Investor Meeting - Aspect Communications

The Context

Reckitt appointed Aspect to deliver the third event in its Focus On investor series, a programme designed to spotlight different areas of the business for its investor audience.

This fully virtual event needed to go beyond a standard online presentation, it needed to bring an innovation story to life in a more immersive way.

Reimagining The Virtual Experience

Working closely with Reckitt, Aspect developed the chosen creative concept: the Reckitt Campus. Built as a fully bespoke 3D virtual environment, the campus included four breakout spaces, each designed to host supporting materials and downloadable content following the live presentation.

This allowed for guests to freely explore the themed rooms, each dedicated to a specific product and stage of the product lifecycle, with interactive content, to provide investors and analysts with a deeper insight into Reckitt’s innovation and processes.

A bespoke AI-powered host welcomed guests, guided guests through the virtual campus, adding a warm, human touch throughout the experience. Inspired by Reckitt House, Aspect seamlessly wove the Reckitt brand into the details, such as branded hot air balloons in the sky and a flower bed shaped like the iconic ‘R’.

Our Work

Aspect acted as a single point of contact across the full project; providing full-service, joined-up-delivery project management, creative, technical and production support. This ensured a clear line of communication throughout the planning process and a smooth delivery experience on event day.

Aspect also produced the live studio environment, managing the set, technical infrastructure and broadcast delivery onsite to ensure a polished and confident presenter experience.

Our scope included:

Design and development of the virtual event platform
Creation of 3D virtual environment concepts
Presentation deck design
End-to-end project management
Studio design and build at Reckitt’s offices
Full AV production, including cameras, sound, lighting and livestreaming
Coordination with Reckitt’s video team on downloadable breakout content.

The Outcome

Aspect blended creative design, AI and virtual production to transform a traditional webcast experience, into an immersive digital experience that felt every bit as engaging as attending in person.

Reckitt delivered a fully 3D virtual bespoke investor meeting from its own offices with close to 300 investors tuning in live on event day.

Our Work

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