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CUSTOMER EVENT - Seasonal Buying Sessions

with Marks & Spencer - Menswear / Womenswear / Kids and Lingerie

Overview

Marks & Spencer (M&S), a leading UK retailer known for its innovative approach to fashion and home products, hosts Seasonal Buying Sessions to provide their partner stores with an exclusive first look at upcoming seasonal ranges.

These sessions are a crucial part of M&S’s strategic planning, allowing partners to engage with the products well in advance of shop floor availability.

Aspect plays an integral role in the design and execution of these high-impact events.

We support M&S in delivering a seamless and impactful showcase of upcoming clothing collections, including future partnerships and collaborations, ensuring that partner stores can make informed buying decisions for the coming season.

Our Approach

  • Collaborative Planning: Working closely with M&S, Aspect adopts a flexible and collaborative approach, ensuring alignment with the retailer’s vision and brand standards.
  • Tactile Zones: We create interactive product zones that allow partners to physically engage with the products – seeing, feeling, and evaluating items in a real-world context.
  • Pre-Press Preview: These sessions often take place before any official public or press announcements, requiring confidential and precise execution.
  • Dynamic Event Management: With many moving parts involved – from logistics and layout to branding and AV – our team remains agile throughout the planning and execution phases.

 

The Result

Successful Partner Engagement: M&S partner stores leave the sessions with a strong understanding of the upcoming range, enabling better forecasting and ordering decisions.

Consistent Delivery: Despite the complexity and variability of each event, our flexible model ensures consistent quality and delivery.

Ongoing Collaboration: Due to the continued success of these buying sessions, Aspect remains a trusted event partner for M&S, working on multiple seasonal events throughout the year.

 

 

 

 

 

 

Our Work

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