Reward. Incentivise. Motivate. Enable.

The objectives of the annual sales kick-off are well-established.

However, with increasing costs and tightening budgets, its value is under scrutiny. Now more than ever, an SKO needs to deliver a tangible return for the business.

But what should that return look like?

How do you get the most value from your SKO?

And how do you extend the shelf-life of that value across the whole year?

Here we explore the role of the SKO for modern business and identify the key fundamentals for SKO success.

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