M&S Percy Pig

Content (storyboard) | Director and camera crew | Logistics | Video editing

The Context

Percy Pig was turning 30 and what better way to celebrate this milestone for the legendary Marks & Spencer brand icon than with a special one-off birthday party attended by their valued customers and families. The whole day was captured on film to create a highlights reel presented by family favourite Andy Peters.



The Challenge

Our brief was to capture the magic of the day by recording all the fun Percy activities, the guests (dressed in pink!) and customer interviews during the party and produce a five-minute showreel that did justice to this special moment in the much-loved retailer’s history.





The Solution

Aspect provided full project management in the run-up to and on the day itself, managing the budget and film crew team, organising crew logistics and working closely with the production agency on health & safety and all event schedules. We storyboarded the whole shoot in advance to ensure we didn’t miss any of the special moments and product highlights, working closely with the director, camera crew and the editor to ensure the final cut represented the very best of Percy’s special day. We were even lucky with the Great British weather – the sun shone on us all day! Our familiarity with Marks & Spencer products and processes helped this project to run seamlessly for the client, allowing them to focus on what mattered most: celebrating Percy.

The Result

An unforgettable, very pink experience for some of Marks & Spencer’s loyal customers and families, and a bright and energetic highlights reel that will keep the memories of the day alive until Percy’s next big milestone!




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