European Sales Kick Off

Technical production | Project management

The Context

After the last few years of meeting virtually and then in smaller regional hubs, 2023 presented our client with the opportunity to bring more than 500 team members together in person and in one location to connect, collaborate and to set them up for success for the year ahead. Hundreds more who couldn’t be there in person were able to join the event remotely.

Our Work

Working in partnership with the marketing team, Aspect delivered production services for the two-day event in Lisbon.

Hosted by the client’s Head of Consulting, Europe, the programme consisted of plenary sessions featuring both internal and external speakers, team building, and hosted tours of the partner expo.

Aspect took a lead role in designing and developing the plenary set and staging and delivered the live show production elements throughout the event, culminating in the prestigious EMEA awards gala dinner.

We worked closely with the host and presenters to ensure they were fully rehearsed and comfortable in preparation for their parts in the show. In the words of the host, “I learnt about production from Aspect’s Loren Wilson and Anne Spaven, and the complexity of bringing together people, images, sound and lights to work together simultaneously.”

The Outcome

After being forced to stay apart for so long, the client’s team was finally able to come together again to learn, share, and celebrate – and, importantly, laugh and dance at the gala dinner and awards show! Participants left the event feeling motivated and inspired, with a deeper understanding of the strategy and business imperatives for the year ahead.


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