Connecting Global Audiences

Need – Virtual Event Experience

Services – Production, Creative, Project Management

Challenge

When the effects of COVID-19 really took hold, it became apparent very quickly that our global packaging client would not be able to meet their customers face to face at one of the largest annual events for the packaging industry.

They knew that they had to transition their content to the virtual environment.

This where our virtual event expertise came to the fore and they came to Aspect with a very clear brief; design and implement a series of webinar events that ensure we can continue to engage with and educate our global customer base.

Solution

Our virtual event experts worked together to design and implement a strategy that involved identifying the appropriate virtual platform solution, technical build and creative brand application, audience interactivity design and implementation, development of detailed presenter briefing documents, hosting technical & presenter rehearsals, producing detailed show flows and trouble-shooting documents and executing the live webinar on ‘show’ day.

The first webinar took place on Thursday 28th May with two presenters, achieved 593 attendees from more than 45 countries and received in excess of 90 questions!