Story craft: presenting with ‘passion and confidence’

Need – Performance Training

Services – Training & Coaching


To equip 12 senior technology executives with the skills and confidence to communicate their company’s high profile merger to employees, analysts and top customers at a critical point in the organisation’s history.


Ensuring all executives presented the right message consistently and confidently required a consultative approach. Working closely with our client we designed a bespoke ‘Story Craft’ workshop; an intensive, experiential one-day course, with two parts: Story Creation and Story Communication.

This unique workshop, held in a theatre to give it a real feel, focused on personal impact, to perform and not just present, allowing them to step out from behind jargon and technical speak and put the message across in a confident and professional manner. It covered the essential techniques needed to quickly achieve significant improvement and develop passion and confidence; releasing not just the writer within, but the performer too.

When put to the test, executives performed so well they surprised themselves, receiving extremely positive feedback from all their audiences.