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Measurement that counts

Measurement that counts

Measurement that counts Event ROI has been a much grappled with discussion for many years, but it’s never really been cracked. Return on an event needs to look at future action and positive outcomes that were generated as a result of bringing that group of people...
The Power of Inspiration

The Power of Inspiration

The Power of Inspiration Once upon a time, a father sat in a theme park watching his daughters play. Whilst parents around him grew bored and anxious waiting for their children, this father was conjuring up a dream of a new type of theme park; one that would have...