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A leading telecommunications company wanted to build its brand online. Aspect put forward a solution for a social media campaign during the Mobile World Congress, creating several ‘news stories’ to build a big social media presence. The interviews, product demos and insights were all anchored by world-class digital expert interviewer. These were released on social media – 24 videos were made with viewings taking place over a year. Our client achieved records hits with the videos and established a strong following.

We produced a C-Level themed ‘Artificial Intelligence meets Emotional Intelligence’ event for a major technical group company at Coworth Park, Ascot. We provided a full service to our client, including pre-event strategic support and creative consultancy. We then delivered a premium event management and production service, with full technical support including video production at the venue. The event included an AI-EI themed exhibition and a number of innovative workshops. A follow on Global Analysts Event for our client was also produced at the venue, utilising the same team and technical support.

A leading packaging company wanted to create a space where they could engage with prospects and customers. Aspect conceptualised a Thought Leadership Demo Lounge that ran alongside a global packaging exhibition in Germany. It was a hub of ideas, sparking conversation and debates, with thought-provoking content and product demonstrations, providing space for private meetings as well as bigger group interactions. Our client was exceptionally pleased at the quality of the customer interactions and the furtherance of the brand.

Aspect created a ‘NO LIMITS’ theme for the Sales & Support Staff event, to inspire the audience to push boundaries to overcome and resolve personal and professional limitations to sell more to their clients. Over the 2½ day event, the audience engaged with exciting, unusual presentations in a dynamic theatrical, in-the-round environment and a 3-way runway stage, which enabled presenters and a troupe of Cirque du Soleil’ acrobats to get amongst the audience and interact directly with them.

Put together in just 5 weeks, Aspect designed and orchestrated an event to kick off the beginning of a culture change programme. The event entitled ‘Atelier’ (meaning creative workshop) was exactly that – a creative development and co-built session involving 90 Leaders from across the business. It was an action-packed two days with 70% of the time spent in specially designed workshops to animate the messages in different ways. Aspect designed the brand that has since gone out globally to 100,000 team members.

‘One Global Connection’ Global Brand & Values re-launch.
Our client needed to change its perception both within the market and with its employees. “We wanted all employees, from the Senior Leadership Team through to customer services and back office support staff, to feel included, valued and engaged with the new strategy – all at the same time.”

Aspect’s solution was a single global live broadcast to all 5,000 employees, located across 27 countries.
The company’s HQ in Florida acted as the ‘host’ with fast-paced live links and interactions across all key locations … the event literally ‘chased the sun’ as one location was connected to the others! Aspect managed all content, running orders, presenter rehearsals and the complex broadcast platform to link all key locations.

Our client was looking to raise brand awareness during Indian Tea Week in London. Aspect created a pop-up tea shop at the Royal Festival Hall, in the heart of all the tea-related activities. The interactive experience unravelled the stories behind every step of the tea-making process and hands-on demonstrations and authentic Indian dance shows took guests on a cultural immersion. The event was extremely successful in raising the company’s brand profile.

Our client was falling behind its competitors in providing innovative business solutions – both to customers and internally, and a risk adverse culture had developed. Aspect created a programme to generate awareness of the opportunities at hand, influence mindsets, instill confidence and empower employees at all levels to be innovators. Starting with a Senior Leaders event, we helped our client challenge the leaders to drive innovation across their teams, delivering a strong, bold message to embrace innovation and highlighting solutions for invigorating the organisation to rise to the challenges within their industry.

A half-day launch of new company values to 1,000 employees, this event featured an auditorium in the round followed by dynamic and interactive zoned experiences to bring each value to life. In teams of 15, employees worked together to earn points during day. The event finished with a celebratory evening dinner and party.

Our client wanted to bring together family businesses from across the globe for a unique and tailored experience of London. Aspect saw this project through from concept to delivery over a two-year period, working relentlessly on an ambitious programme to help the 1,500 guests work hard and play hard at creating memories that would last a lifetime. The daytime conference programme was packed with breakouts and work streams tailored to the individuals’ needs. The evenings were a great balance between celebrating the grandeur and heritage of London on a large scale, taking over iconic venues like the National Portrait Gallery and the Royal Albert Hall, as well as more intimate experiences of London through networking dinners at 20 dine-around locations.

Our construction client needed to raise its profile in front of local councils in London. Inspired by our client’s contribution to sports development in London boroughs, Aspect proposed to participate in the Lord Mayor of London parade. Taking over and redesigning a red double-decker bus, we created a moving celebration of our client’s commitments at the grassroots level with sports students.

AIM brings together the latest research into a series of two questionnaires deployed before and after your event. There are 4 questions asked before the event and they are matched to similar 4 questions at the end of an event. It measures and tracks how successful your intervention has been in shifting minds, changing attitudes and developing new audience behaviours that deliver real business value and ROI. It also allows for delegates to list perceived barriers giving you excellent qualitative insights as well.

AIM was recently used for a Retail Gaming Leadership conference for 130 leaders.
Result highlights include:
• The number of highly inspired people doubled from 43.1% before the event to 82% after
• There was an increase in clarity of action needed to improve performance from 49.5% before the event to 78.7% after
• Perceived barriers fell from 34.8% to 5.8%