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Ripping up the Rule Book

Our founding partner has recently received the accolade of Honorary Visiting Fellow in the Faculty of Management at Cass Business School in London for his work with students, talking to them about what it takes to be an entrepreneur.

Whether in Leeds or London, the students all want the same from these sessions.

It’s quite clear they don’t want another lecture! They have enough of those as part of their degrees. They are certainly thirsty for knowledge and want to know how to develop themselves more.

When we go into universities, we rip up the usual lecture rule book and turn the usual presentation format totally on its head. Whether that be getting them to sit on the stage, getting them to elect what topics are to be covered or allowing questions and interactivity all the way through (we often get through 80 questions in one session alone!)

Although we are adept at dealing with different audiences – how to grab their attention and keep it, and then keep the communication going through social media – I think there is a lot we can learn from these student audiences in corporate life. Let’s rip up the rule book for corporate events too – events which are entirely participative, the amount of voice in the room is the audiences, they call the shots with the agenda and continue the conversation afterwards.

Wouldn’t corporate events be so much more refreshing for following these principles too?

To find out more, contact us today on or telephone +44 (0)208 282 7575.