Case Study

Healthcare Global Leadership Meeting, Edinburgh, UK

The challenge

This healthcare company needed to create an inspiring event for its global leaders at a key moment in its history – the departure of their CEO of over 10 years and internal promotion of their new CEO along with new appointments to their leadership team.

The solution

Aspect produced three back-to-back events; a Top 40 meeting, a Top 200 meeting and a gala dinner.
The Top 40 meeting gave leaders from each country an insight into the company’s new strategy through a series of main plenary sessions and interactive workshops, allowing these leaders to help disseminate the information to their country teams during the following Top 200 meeting.
For the Top 200, the theme of ‘momentum’ was introduced, to highlight that the change in leadership would result in a continuation and enhancement of the success of the company. Pre-event, each country was asked to submit a video of a success story, which was used to punctuate the agenda. On-site a mix of plenary and exploratory breakouts were used, with country units coming together on the final day to distil their action plan. Seating the audience in a horse shoe shape around a thrust stage, meant that the audience were no more than 5 rows from the action.
Having fun as a team was important throughout, with networking games, collaboration exercises, audience feedback, video recordings involving every attendee and fun awards, all providing a back drop to the highlight of the event; a Scottish themed celebration dinner at The National Museum of Scotland. The evening was complete with a piping band, acapella solos, a fashion show, awards and gifts to the entire audience. An onsite video edit played back all of the action to the audience to close the show.

The outcome

‘You have supported me and the whole team with so much agility, strength, proximity and care; I will never forget such moments with you!’ – Incoming CEO.
‘Together, you have pulled together an absolutely fantastic moment of connection for 200 people from all over the world at a key moment in the division’s history.’